Privacy Policy
Information We Collect
We may collect the following types of personal information when you interact with our website:
- Name – if you voluntarily provide it via forms or correspondence.
- Email address – if you subscribe to updates, contact us, or request information.
- IP address – automatically logged for security, analytics, and fraud prevention.
- Cookies and similar technologies – to recognize your browser and remember preferences.
- Usage data – pages visited, time spent, referring URLs, device type, and other diagnostic information.
How We Use Information
We use the information collected for the following purposes:
- Analytics – to understand how visitors use our site, measure audience engagement, and improve content.
- Affiliate tracking – to attribute referrals to third-party sports betting sites and ensure accurate commission reporting.
- Site improvement – to diagnose technical issues, enhance user experience, and develop new features.
Cookie Policy
We use cookies and similar technologies on deanstondifferenttartan.ca. Cookies are small text files stored on your device. We use the following types:
- Essential cookies – necessary for the website to function, such as session management and security.
- Analytics cookies – help us understand traffic patterns and user behaviour (e.g., Google Analytics).
- Affiliate tracking cookies – used by affiliate networks to track clicks and conversions from our site to partner sportsbooks.
You can manage or disable cookies through your browser settings. Please note that blocking certain cookies may affect site functionality or the accuracy of affiliate tracking. For more granular control, use your browser’s privacy or cookie preferences. We do not currently offer a cookie preference centre, but you can opt out of third-party analytics by using tools like the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our website contains links to external websites operated by online casinos, sportsbooks, affiliate networks, and other third parties. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy policy of every site you visit, especially before providing any personal information. Clicking on an affiliate link may result in a cookie being placed by the third party to track referrals.
Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information. For Canadian residents, we comply with applicable federal and provincial privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where relevant, provincial laws such as Quebec’s Law 25. Subject to legal exceptions, you may have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Withdraw consent for certain uses (where consent is the legal basis).
- Request deletion of your personal information, subject to legal retention obligations.
- Lodge a complaint with a privacy regulator (e.g., Office of the Privacy Commissioner of Canada).
If you are located in the European Union or United Kingdom, additional rights under the General Data Protection Regulation (GDPR) may apply, including the right to data portability and the right to restrict processing. For California residents, the California Consumer Privacy Act (CCPA/CPRA) may grant rights such as the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell personal information in the traditional sense, but affiliate tracking may involve sharing limited data with partners as described above. To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics and affiliate tracking data are typically retained in aggregate or anonymized form for up to 26 months. Email correspondence and voluntarily submitted information are kept until the purpose for collection is complete or until you request deletion, unless a longer retention period is mandated by legal, tax, or accounting requirements.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: